What is StoryBrand?

StoryBrand is a marketing framework designed by Donald Miller that helps companies clarify their message so customers listen.

People don’t necessarily buy the best products and services. They buy those they understand the fastest.

Most of us are so close to our business that we struggle to talk about what we do. This is a huge problem. And it means we’re probably losing sales.

The proven StoryBrand 7-part Marketing Framework provides a simple way to talk about what we do so more people engage with our brand. 

Eliminate confusion

Connect with customers

Grow your business

Diagram of the StoryBrand 7-part Framework

What is a StoryBrand website?

A StoryBrand website is a website that uses the 7 parts of the StoryBrand framework to invite customers into a story and clearly explain what you do.

Most websites use clever or illusive phrases that might sound nice in a poetry book but don’t tell anyone looking at the site what the company offers. Your website should be simple enough that even a fourth grader can understand what you do.

Remember this: If you confuse, you lose.

There are three main questions your website should answer:

  1. What do you do?
  2. How does it make my life better?
  3. How do I get it?

Check out the video below to see a few examples:

Play Video
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