Most of us are so close to our business that we struggle to talk about what we do. This is a huge problem, and it means we’re probably losing sales.

The StoryBrand Marketing Framework helps companies clarify their message so more customers engage.

At the workshop, you’ll learn the 7-part framework and get real-time coaching from a StoryBrand Coach so you can be confident you’re doing it right.

What if I’ve already read the StoryBrand book?

Nearly 500,000 people have read the book Building a StoryBrand by Donald Miller, but a small fraction of those people have actually spent time with a coach who has reviewed their BrandScript to make sure they’re doing it right.

When you attend the StoryBrand marketing workshop, you’ll create a BrandScript, which is a template that gives you the words to use in all your marketing collateral including your website, your lead generators, your brochures, and your email campaigns.

In addition to writing the words, you also get access to a coach. A StoryBrand coach is someone who has flown to Nashville and spent a week with Donald Miller mastering the StoryBrand framework and has been trained to help apply the framework to other businesses.

How much does it cost to attend the StoryBrand workshop?

The investment to attend the StoryBrand Marketing Workshop is $995. This includes your registration for the event and a fillable workbook to follow along. You can also opt for the VIP experience which is $1,495.

With the VIP experience, you get smaller breakout sessions giving you more time with your coach plus a personalized review of your website from a StoryBrand coach.

The website review is often one of the most valuable aspects of the conference because you learn practical changes you can make to your website to start growing revenue immediately.

How do I register for the workshop?

You can register for the next StoryBrand Marketing Workshop at storybrand.com/live.

If you have questions about attending the StoryBrand workshop or want to work with a StoryBrand Coach, feel free to contact us and we’d be happy help.

Register Now

The post What Happens at the StoryBrand Marketing Workshop? appeared first on Optim Strategies.

What do you say when someone asks what you do for a living? If you’re like most people, you say that your grandfather started the company 75 years ago, or worse, you say “Well, it’s complicated.” This immediately tells the person you’re talking to that they’re going to have to think really hard and it’s probably not going to be worth their time to keep listening to you.

If you don’t answer the question, “What do you do?” in a simple way, people will forget about what you said the second you stop talking. Why? Because you haven’t told them about the problem you solve or how you make their life better.

Imagine having a single phrase that instantly intrigues the person you’re talking to. We call this a one-liner. A one-liner is a single statement you can use to help people realize why they need your product or service.

A one-liner allows you to succinctly talk about your business in a way that intrigues people rather than bores them. This sentence could be the single most powerful tool you use to grow your business.

Here’s an example:

With 110 people moving to Nashville every day, people are wasting more and more time sitting in traffic. With a Circuit E-Bike fitted just for you, you’ll get to work faster and add hours back to your day.

1. Problem

What is the pain point you solve for your customers?

• Be specific
• Make sure it’s a pain point
• Make it short

Examples:

1. Pet owners are concerned about what their pets are really eating…
2. Most people can’t get their heads around their financial future…
3. Nobody likes to haggle with a car salesman…

2. Product

What product or service do you offer that solves the problem?

• Make it feel like a new idea
• Make it understandable
• Make it brief

Examples:

1. Pet owners are concerned about what their pets are really eating so we source our food from trusted, local vendors…
2. Most people can’t get their heads around their financial future so we created a financial map that puts all your info on a weekly dashboard…
3. Nobody likes to haggle with a car salesman so we removed the salesman entirely. You can choose and test drive a car hassle free…

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3. Result

What positive result will your customers experience if they buy your product or service?

• Make it the ‘controlling idea’ of your business
• Make it something they want
• Make it brief

Examples:

1. Pet owners are concerned about what their pets are really eating so we source our food from trusted, local vendors which ensures your pet stays happy and healthy.
2. Most people can’t get their heads around their financial future so we created a financial map that puts all your info on a weekly dashboard giving you peace of mind about your finances.
3. Nobody likes to haggle with a car salesman so we removed the salesman entirely. You can choose and test drive a car hassle free so you have a peaceful experience getting the car you want.

When you implement your one-liner, your business will transform. Here are a few ways you can incorporate this new tool into your business.

• Memorize it
• Have your entire team memorize it
• Add it to your email signature
• Paint it on your wall
• Make it the first sentence on the ‘About Us’ section of your website
• Put it on your business card

If you struggle to talk about what you do, we can help. Schedule a call today.

The post 3 Parts to a Killer Elevator Pitch appeared first on Optim Strategies.

The reality is, people buy products only after they hear or read words that make them want to buy those products. If your website doesn’t answer these three questions in (five) seconds, you’re losing sales.

1. What do you offer?

You’d be surprised at how many websites don’t tell people what they do. Most websites use clever or illusive phrases that might sound nice in a poetry book but don’t tell anyone looking at the site what the company offers. You need to be so clear that even a fourth grader could understand what you do. Remember this: If you confuse, you’ll lose.

If you confuse, you’ll lose.

Your website should include an easy-to-understand tagline. Be sure to state exactly what it is that you offer.

For example:

• We clean gutters
• Get fit with a personal trainer
• Lease an apartment within walking distance of work
• We fix leaky toilets

2. How will it make my life better?

It’s important that your website clearly communicates why someone would want to do business with you. What value will they get from your products or services? How will that make them feel?

Too often, companies waste the entire site talking about themselves. A website isn’t about you, it’s about your customers. Everything on your website should be created with your customers in mind.

A website isn’t about you, it’s about your customers.

As tempting as it is to show off your new cat or use pictures of the front of your building on your website, avoid the temptation. Instead, use images on your website that tell a story about what life will look like after someone buys your product or service. In most cases, these are pictures of real, smiling people – not your products.

Curious how your website measures up?

Submit your current website for review and we’ll send you a video with recommendations you can implement right away.

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3. What do I need to do to buy it?

The top right corner of your website is the most valuable real estate of your entire site. Be sure it includes a direct call to action like “Buy Now” or “Schedule an Appointment”.

Most websites use passive language such as “Get Started” or “Contact Us” which communicates that you don’t believe in your offering. Or worse, you might not even have a direct call to action.

Picture this: You’re walking through Walmart filling your cart with groceries. When your cart is full and you’re ready to pay, imagine having to look around the entire store to find someone who will take your money. That’s exactly what you’re doing when your website doesn’t feature a clear call to action.

Don’t ask people to hunt for the ‘cash register’ on your website. Make it easy to take their money.

Your website should make it easy for people to give you money!

For example:

• Buy Now
• Place an Order
• Get a Quote
• Schedule an Appointment

If your website isn’t generating sales, we can help.

The post The 3 Questions Your Website Must Answer Within 5 seconds appeared first on Optim Strategies.